GSM (Fabric Weight Guide)
| Collection | GSM | Fabric Feel |
|---|---|---|
| Regular Fit | 180 GSM | Lightweight • Breathable • Everyday Comfort |
| Regular Fit Premium Stretch | 240 GSM | Thick • Soft • Flexible |
| Oversized | 240 GSM | Premium • Structured • Heavyweight |
| Oversized Premium | 280 GSM | Luxury • Ultra Heavyweight • Premium Drape |
| Polo T-Shirt | 220 GSM | Premium Piqué • Durable • Smart Casual |
| Shirt | 240 GSM | Premium • Structured • Comfortable |
| Women's Baby Tee | 240 GSM |
Soft • Stretch • Premium Feel |
GSM (Grams per Square Meter) indicates the weight and density of the fabric. Higher GSM generally means a thicker, more durable fabric with a more premium feel, while lower GSM offers a lighter and more breathable experience.
GSM measures fabric weight: Premium cotton, yarn quality, knitting, finishing, and craftsmanship all contribute to the overall feel and durability of a garment.
Choosing the Right GSM
180 GSM
- Lightweight
- Highly breathable
- Ideal for daily wear and warm climates
220 GSM
- Balanced weight
- Comfortable all year round
- Great for polos and everyday premium wear
240 GSM
- Heavyweight premium feel
- Better structure and durability
- One of the most versatile fabric weights
280 GSM
- Ultra heavyweight
- Rich drape and substantial hand feel
- Designed for premium oversized silhouettes
Why GSM Matters
- Helps you choose the right fabric for your lifestyle.
- Influences how the T-shirt drapes on the body.
- Affects warmth, breathability and overall comfort.
- Creates different wearing experiences for different occasions.
Slight GSM variations (±5%) are normal during the manufacturing process and do not affect the quality, fit, or comfort of the garment.
At Aura, every fabric weight is intentionally selected to deliver the perfect balance of comfort, structure, and timeless everyday wear.
